About Sharpsell

Sharpsell is a B2B SaaS platform that helps sales teams turn scattered content into structured, on-brand sales playbooks their reps can actually use in the field. As a growing sales-enablement company, their marketing site needed to reflect the same thing their product promised customers — speed, structure, and ease of use.

The challenge

A WordPress site that couldn't keep pace with a growing marketing team

Sharpsell's website was running on WordPress — slow to load, harder to update, and increasingly out of step with how fast their marketing team wanted to move. Every new landing page, integration tweak, or design change came with friction: plugin conflicts, developer dependencies, and a CMS that wasn't built for a non-technical marketer to manage confidently. They came to us with a clear brief: migrate to Webflow, keep the new site easy enough that their marketing team could run it day-to-day without engineering help, and connect it properly to their existing demo and lead-gen stack.

Our approach

Figma for design, Webflow for a site their team could own

We started in Figma — designing the full site before a single line was built in Webflow, so Sharpsell's team could review and approve the direction early. Webflow was the clear choice for development: it's fast, generates clean code out of the box, and — critically for Sharpsell — gives a non-technical marketer full control over content, layout, and new pages without needing a developer for every change. We built out a structured CMS architecture so new landing pages, case studies, and resource pages could be added by their team using consistent, on-brand templates. On the technical side, we connected Google Tag Manager for tracking, HubSpot for lead capture and CRM sync, and Zapier to automate workflows between the website and their internal tools — giving their marketing and sales teams a connected pipeline from the moment a visitor lands on the site.