Webflow vs Squarespace - Making The Right Choice For Your Website

It is always confusing when it comes to choose the best online website builder tool for your business website in 2023.

With online website builder tool you can easily manage and build website without hiring a developer or writing a single line of code.

Being a web design and development agency we have used almost all of the popular website builder tools like Webflow, WordPress, Wix, Joomla, Drupal and Squarespace.

In this Webflow vs Squarespace post, we’re going to find out which is the best online website builder your business website.

Here’s what we’ll cover in this post:

1. What is Webflow and Squarespace?

2. Responsive Free and Paid Templates

3. Custom Design Flexibility

4. Pricing: Webflow vs Squarespace

5. Webflow vs Squarespace SEO (Search Engine Optimization)

6. Desktop, Tablet, and Mobile Responsive Website

7. CMS (Content Management System)

8. Custom Domain

9. Ecommerce

10. Webhooks and API

11. Support and Security

So, let’s discuss all the features of both the platforms in detailed.

Webflow vs Squarespace at a Glance

Webflow and Squarespace are very popular CMS based website page builders available where you can create business or marketing website visually without writing a single line of code. Check out the reviews taken from Capterra.

Source: www.capterra.com

Source: www.capterra.com

What is Webflow and Squarespace?

Webflow and Squarespace both are very popular online drag and drop CMS based website builder tools.

Responsive Free and Paid Templates

If you want to choose template over custom design then both the platforms provide Free and Paid mobile responsive templates. Download the template that matches your requirements and start customizing it by changing images, colors, fonts and links.

For free and paid Webflow templates: https://webflow.com/templates

For free and paid Squarespace templates: https://www.squarespace.com/templates

How much does a Webflow template cost?

Webflow template cost varies based on the features and functionality.

Custom Design Flexibility

If you’re planning to use your own custom design then better option is to go with Webflow. Squarespace is amazing but has lack of design freedom.

With Webflow you can create custom designed website that is unique and not templatize.

Pricing: Webflow vs Squarespace

Webflow and Squarespace both has different pricing based on features. Squarespace has only 4 plans whereas Webflow has Site, Ecommerce and Workspace plans based on your requirements. Read our article on Webflow pricing for detailed analysis.

Source: www.webflow.com/pricing

Source: www.webflow.com/pricing

Source: www.squarespace.com/pricing

Webflow vs Squarespace SEO (Search Engine Optimization)

SEO is must for any website. Webflow and Squarespace both has SEO features where you can add SEO title, meta description, and open graph images. You can generate XML sitemap for Google Search Console so it can crawl your website to index on Google Search Pages.

In Webflow, you can upload Webp format images for better performance of your website. You can also fixed Technical SEO issues through Webflow’s audit panel.

Desktop, Tablet, and Mobile Responsive Website

Mobile respnsive has become necessary for all website owners because major traffic is coming from mobile only. In Webflow and Squarespace you can create nice looking mobile and tablet responsive websites.

In Webflow, you can customize design and layout of your mobile responsive website using latest CSS properties like Flexbox and CSS Grid.

CMS (Content Management System)

CMS feature available on both Webflow and Squarespace and it depends on the plans you choose.

I love Webflow’s CMS feature because you can create custom fields, create refereneces between collections for more accessability.

When do I need CMS?

You need CMS feature If you need a dynamic content like blogs, case studies, projects, portfolios and services pages.

Custom Domain

Webflow and Squarespace both allows to connect your custom domain. Read more on how to connect custom domain with Webflow.

Ecommerce

• Webflow and Squarespace both provides ecommerce functionality under their specific ecommerce plans.

• Webflow charges 2% transaction fee when you’re on Standard ecommerce plan.

• Webflow charge 0% transaction fee when you’re on Plus and Advanced plan.

• Squarespace charges 3% transaction fee when you’re on Business plan but it is 0% when you’re on Commerce Basic and Advanced plan.

Webhooks and API

Webflow provides Webhooks and API to integrate with your custom apps like HubSpot, Zapier and Make (Integromat).

Squarespace also provide API and Webhooks access to integrate with your apps.

Support and Security

Both Webflow and Squarespace are secured and provide ultimate support for your queries. Both platforms provides free SSL certificate for users to submit data securely on your site.

Custom Code

Webflow and Squarespace allows you to embed or create custom JavaScript and HTML code to your website. For eg. if you want to add any scripts then you can easily embed that to your site’s header or body part.

Read more on how to add custom code to Webflow website.

Website Metrics

One thing I like about squarespace is that they have in-built website metrics where you can analyze your website performance. Squarespace’s website metrics depends on the paid plan you choose.

Whereas in Webflow, you need to integrate Google Analytics code to Webflow and then you can access metrics on Google Analytics.

So, Which one is better?

For us both platforms are good but in terms of custom layout and speed we like to use Webflow to build website for our clients.