About MLTT

MLTT is a sports brand with a content-rich website and an online store — covering everything from news and resources to product sales for their community. Like many growing sports brands, their site needed to do double duty: inform fans and sell products, without either side slowing the other down.

The challenge

A slow, cluttered WordPress site that was holding the brand back

MLTT's WordPress site had grown messy over time — slow to load, cluttered in structure, and increasingly difficult to manage as the site grew. With dozens of pages covering content and products, every update felt heavier than it should. They came to us wanting a fresh start: a faster, cleaner site on a modern platform, with their Shopify store properly integrated rather than bolted on as an afterthought. They were evaluating Webflow and Wix Studio as their next platform — and needed a team that could not only rebuild the site but migrate all existing content and pages without losing the ground they'd already built.

Our approach

Webflow for speed and simplicity, Shopyflow to bring Shopify in natively

We recommended Webflow as the destination platform — it's fast, generates clean code, and gives a non-technical team member full control over content and pages without needing a developer for routine updates. For MLTT, that meant their team could keep the site running smoothly long after launch. The bigger technical challenge was the Shopify store. Rather than running two disconnected platforms, we used Shopyflow to bring MLTT's Shopify product catalogue directly into Webflow — so products, collections, and checkout all live inside the same fast, clean Webflow experience as the rest of the site. We migrated all 25+ pages of existing content, restructured the site architecture for clarity, and rebuilt the design from the ground up to match a modern sports brand aesthetic.