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How to Install Google Analytics 4 on Your Webflow Website

Ashok Chavada


Aug 14, 2023

Google Analytics 4 (GA4) is the latest version of the popular analytics tool. Learn how to add it to your Webflow website in just a few simple steps.

How to Install Google Analytics 4 on Your Webflow Website

If you're looking to track the performance of your Webflow website, Google Analytics 4 is a powerful tool that can provide valuable insights. Here's a step-by-step guide on how to add Google Analytics 4 to your Webflow website, so you can start tracking your website's traffic, user behavior, and more.

Prerequisites before you start:

  1. Google Analytics Account.

  2. Google Tag Manager Account.

  3. Webflow project with a paid plan.

A step-by-step GA4 installation guide:

  • Step 1: Create new Google Analytics 4 (GA4) property from the admin panel and fill necessary details as shown in the video.

  • Step 2: Copy the measurement ID created for your new GA4 property as shown in the video.

  • Step 3: Go to Google Tag Manager (GTM) and create a new tag as shown in the video.

  • Step 4: Add Google Analytics 4 (GA4) measurement ID to your new GTM tag and set the trigger for all pages as shown in the video.

  • Step 5: Finally, go to your Webflow project settings and select the Integrations tab.

  • Step 6: Paste the Google Analytics 4 (GA4) measurement ID inside the Google Analytics section and save the changes as shown in the video.

  • Step 7: Now, publish your website and test the result on Google Analytics.

Once you have installed Google Analytics 4 on your Webflow website, it's important to set up events and goals to track important actions on your site. This could include things like form submissions, button clicks, or video views.

By tracking these actions, you can gain valuable insights into how users are interacting with your site and make data-driven decisions to improve their experience.

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